Custom trade show exhibits may increase brand awareness, allowing you to cultivate relationships with new customers. Trade shows can also facilitate partnerships with like-minded companies and allow you to study your competitor’s strategies to propel your business. Here are some things you can expect at a custom trade show:
Good Layout
How you arrange your trade show exhibits may impact the opinion potential clients form about you. An exhibit should be easy to navigate and showcase everything you want clients to see.
Confirm seats and various items are not placed at the entrance to avoid blocking your visitors’ movement. Some also use arrows to direct visitors toward showcases so they can view whatever they want without consulting staff. The proper organization may create a good first impression of your business and attract more visitors.
Comfortable Furniture
A well-prepared trade show exhibit will have comfortable seating to allow visitors to rest as they learn about their favorite products. Providing seats for potential customers may show them that you value and care for their comfort, encouraging their loyalty toward your brand.
Professionals may even encourage companies to match their furniture with their colors and themes. This way, they market their brands and balance their exhibit’s overall appearance.
Water and Snacks
Some exhibit professionals cater to visitors by providing pick-me-ups like water and snacks. This can be a great way to increase traffic in a trade show booth.
Some companies brand their water and snacks to take advantage of the trade show opportunity. Branding may help them stay fresh in visitors’ minds.
Entertainment
Quality entertainment may attract attendees to your tradeshow booth, allowing you to sell your brand to new audiences. A custom trade show can feature an entertainer that aligns with a company’s theme. Certain trade shows may also feature a clown or magician, depending on their themes and target audience.
Quality Lighting
Lighting can determine whether your exhibit gets attention or melts into the background. A custom trade show will likely include proper lighting, as professionals understand the central role lights play in getting visitors’ attention. While lighting is beneficial, you shouldn’t have too much of it in your exhibit — overdoing it may take attention away from your booth instead of increasing traffic.
Professionals use lighting creatively to pull visitors’ attention towards core exhibits and away from problem areas. LED spotlights are a great way to get visitors to focus on products sold during an expo.
Powerful Graphics
Graphics allow you to convey messages without speaking, making them beneficial for custom trade show exhibits. Quality graphics focus on a company’s name and logo, what they do, and how they can help visitors solve their problems.
Graphics’ placement in a booth can also determine their effectiveness. They should be visible from a few feet away and shouldn’t be blocked by furniture or people so that they can attract attention from a distance.
Friendly Booth Staff
People attend trade shows to learn about their favorite products and potential alternatives. A trade show exhibit should feature knowledgeable and polite staff who can market a company’s products and services. Companies should train employees participating in trade shows about interacting with potential clients and operating their trade show booths. If your business is unsure about how to do this, consider approaching a professional trade show company, as they can help train your staff.
Custom Trade Show Exhibits Can Help Market Your Business
Custom trade show exhibits are a great way to increase your business’s visibility and reach your target audiences. These exhibits can drive traffic toward your booth, potentially allowing you to create valuable partnerships. Some of the features to expect from a custom trade show include an intuitive layout, efficient lighting, properly-trained staff, seating, and entertainment.
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